4、Competition in the 21st Century
Kirk W.M. Tyson
ABOUT THE BOOK
Ten years in the making, this book paints competition of the future based
on in-depth research of worldwide business over the past 100 years. By analogy,
it shows business competition in its 19th century childhood, competition in its
20th century adolescence, and 21th century adulthood. The book highlights new
beginnings－the Intelligence Age, highly networked "MegaStrategic Business
Entities," and the need for both a "Competitive Knowledge Base"
and "Perpetual Strategy Process" to provide an early warning system
for executives. This book provides the salient characteristics of successful
companies, leaders and business practices of the 21st century. It covers business
in Europe, North American and the Asia/pacific region. Dozens of companies are
profiled-Nestle, 3M, Toyota, Royal Dutch Shell, Procter & Gamble, Sony and
many more. This is must-reading for executives, managers, investors, students
and other who want to plot a successful course for the future. It is also an invaluable
reference tool for educators guiding the business leaders of tomorrow. About
the Author
Kirk W.M. Tyson, CMC, CPA, is a business consultant, futurist,
researcher, author, and speaker of worldwide acclaim. He is the Chairman of Kirk
Tyson International, located in Chicago, with offices and affiliates throughout
Europe, North America and the Asia/Pacific region. He has provided time-based
research and consulting services for more that 20 years. His primary areas of
expertise include competitive knowledge development, business intelligence, strategic
planning, benchmarking, and executive information systems. Previously, he authored
Business Intelligence and Competitor Intelligence Manual and Guide with Prentice-Hall.
Mr. Tyson's client list includes over 70 of the Fortune 100 companies and more
than 500 of the Business Week Global 1000 companies. Contents
Introduction...................................................................................1
CHAPTER
1: On A Clear Day You Can See The 21st Century.........................................7
CHAPTER
2: A Peek at the Future－Industries With the Inside Track and Those that
Will Derail..21
Food .........................................................................................24
Clothing......................................................................................28
Shelter
and Personal Transportation ..........................................................30
Energy
.......................................................................................34
Security/Financial
...........................................................................35
Security/Health
Care..........................................................................38
Security/Personal.............................................................................43
Communication.................................................................................43
Travel
and Entertainment......................................................................47
CHAPTER
3: The New Centurions－A Business Smorgasbord of Successful Companies, Leaders,And
Business Practices of The Future ......................................................................57
Global
Changes ...............................................................................59
Changes
in Characteristics of Companies, Leaders and Business Practices ......................63
CHAPTER
4: Time Warp－The Ghosts of Business Past, Why They're Still Haunting Us,
and Their Future
Mission ......................................................................................71
Andrew
Carnegie ..............................................................................72
Meyer Guggenheim .............................................................................72
Edward H. Harriman ...........................................................................73
Andrew Mellon ................................................................................74
J.P. Morgan ..................................................................................74
John D. Rockefeller...........................................................................75
Reinventing the Wheel ........................................................................76
New
Products .................................................................................76
New
Management Concepts.......................................................................77
New
Technology ...............................................................................77
What
Has Gone Before Us ......................................................................77
Teaming
Up ...................................................................................79
Alliances
....................................................................................79
Mergers
and Acquisitions .....................................................................79
Comebacks
....................................................................................79
Gaining the Lead .............................................................................80
Making the Switch ............................................................................80
Hidebound
....................................................................................80
Narrowly Focused .............................................................................81
Complacency ..................................................................................81
I11-Advised
..................................................................................81
Pleasant
Surprises ...........................................................................82
CHAPTER
5: The Industrial Revolution and Business Evolution－19th Century Childhood,
20th Century
Adolescence, and 21th Century Adulthood ......................................................85
Food（19th
Century）..........................................................................87
Clothing（19th
Century）......................................................................89
Shelter
and Personal Transportation（19th Century）...........................................91
Personal
Security（19th Century）.............................................................94
Communications（19th
Century）................................................................97
Travel
and Entertainment（19th Century）......................................................99
The
20th Century.............................................................................100
Food.........................................................................................103
Clothing.....................................................................................105
Shelter and Personal Transportation .........................................................107
Personal Security ...........................................................................110
Communications...............................................................................114
Travel and Entertainment ....................................................................116
CHAPTER
6: Companies That Have Made A Difference In the 20th Century........................
121
Europe ......................................................................................123
ABB Asea Brown Boveri（Switzerland/Sweden） .................................................123
Bayer AG（Germany） .........................................................................123
Daimler-Benz（Germany） .....................................................................124
Electrolux（Sweden）.........................................................................124
Glaxo-Wellcome（UK）.........................................................................125
Hoechst（Germany）...........................................................................126
Inchcape（UK）...............................................................................126
Nestle（Switzerland）........................................................................127
Philips Electronics（The Netherlands）.......................................................127
Renault（France）............................................................................128
Roche（Switzerland）.........................................................................128
Royal Dutch Shell（The Netherlands and UK）..................................................129
Siemens（Germany）...........................................................................129
Unilever（The Netherlands and UK）...........................................................130
Volkswagen（Germany）........................................................................131
North
American ..............................................................................132
AT&T ........................................................................................132
Boeing.......................................................................................132
Disney.......................................................................................134
General Electric ............................................................................134
Hewlett-Packard..............................................................................135
IBM.........................................................................................
136
Intel........................................................................................136
Johnson&Johnson..............................................................................137
3M
..........................................................................................137
Mcdonald's ..................................................................................138
Motorola ....................................................................................138
Northern Telecom.............................................................................139
Procter&Gamble...............................................................................140
Sprint.......................................................................................140
UPS..........................................................................................141
Whirlpool....................................................................................141
Xerox........................................................................................142
Asia/Pacific.................................................................................142
Canon（Japan）...............................................................................142
Daewoo（Korea）..............................................................................143
Evergreen（Taiwan）..........................................................................143
Fuji（Japan）................................................................................145
Hyundai（Korea）.............................................................................145
Matsushita（Japan）..........................................................................145
Mitsubishi（Japan）..........................................................................146
Singapore Airlines（Singapore）..............................................................147
Sony（Japan）................................................................................147
Toyota（Japan）..............................................................................148
CHAPTER
7: The 20th Century Hall of Fame－
The Leaders That Redefined Business
and Changed our Live.....................................151
Europe ......................................................................................154
Percy Barnevik－ABB（Switzerland/Sweden）.....................................................154
Friedrich Bayer－Bayer（Germany）.............................................................154
Antoine Riboud－Danone（France）..............................................................154
Fritz Hoffman-LaRoche-Roche（Switzerland）....................................................155
Michael and Simon Marks－Marks&Spencer（UK）..................................................155
Henri Nestle－Nestle（Switzerland）...........................................................156
Henri Deterding-Royal Dutch Shell（The Netherlands/UK）.......................................156
Werner von Siemens－Siemens（Germany）........................................................157
North
America ................................................................................157
Theodore Vail－AT&T...........................................................................157
S. Duncan Black and Alonzo G. Decker－Black&Decker ...........................................158
William Allen－Boeing ........................................................................158
Curtis Carlson－The Carlson Companies ........................................................159
Lee Iacocca－Chrysler ........................................................................160
Henry Ford－Ford Motor Company................................................................160
Jack Welch－General Electric .................................................................161
Alfred Sloan－General Motors .................................................................161
Thomas Watson, Jr.－IBM.......................................................................162
W.K. Kellogg－Kellogg's ......................................................................163
Mary Kay Ash－Mary Kay Cosmetics..............................................................163
Ray Kroc－McDonald's .........................................................................163
P. Roy Vagelos－Merck ........................................................................164
William Gates－Microsoft......................................................................164
Phil Knight－Nike.............................................................................165
Sam Walton－Wall-Mart.........................................................................165
Asia/Pacific..................................................................................165
Li Ka-shing－Cheung Kong Holdings（Hong Kong）................................................166
Isao Nakauchi－Daiei（Japan）.................................................................167
Soichiro Honda－Honda（Japan）................................................................167
Takeo Fujisawa－Hongda（Japan）...............................................................168
Chung Ju Yung－Hyundai（South Korea）.........................................................169
Konosuke Matsushita－Matsushita（Japan）......................................................171
Akio Morita－Sony（Japan）....................................................................172
Jamsetji Tata and his sons Dorabji and Ratanji－Tata Group（India）...........................172
Eiji Toyoda－Toyota（Japan）..................................................................173
CHAPTER
8: Best Business Practices of the 20th Century Europe ................................177
Europe
.......................................................................................177
Daimler-Benz－Engineering Excellence（Germany）...............................................177
Electrolux－Business Development（Sweden）....................................................177
L'Oreal－Research（France）...................................................................178
Nestle－Global Expansion（Switzerland）.......................................................179
Philips－R&D and Business Development（The Netherlands）......................................179
SAP－Partnership Development（Germany）.......................................................180
Unilever－Brand Marketing（UK）...............................................................181
North
America.................................................................................181
Federal Express－Distribution Technology......................................................181
General Motors－Organization Structure........................................................182
Johnson&Johnson－Decentralization.............................................................182
3M－Product Development to Intrapreneurship...................................................182
Merck－Research and Development...............................................................183
Microsoft－Business Development...............................................................183
Motorola－Quality Improvement ................................................................184
Procter&Gamble－Brand Management..............................................................184
Wal-Mart－Business Development Through Customer Satisfaction..................................185
Xerox－Innovation and Benchmarking ...........................................................185
Asia/Pacific..................................................................................186
Canon－Business Development Strategy（Japan）.................................................186
Casio－Marketing Strategy（Japan）............................................................187
Honda－Penetrating International Markets（Japan）.............................................187
Matsushita Electric Industrial－Business Development（Japan）.................................188
Sony－International Marketing（Japan）........................................................189
Toyota－Continuous Improvement（Japan）.......................................................189
CHAPTER
9: Competition in the 21st Century－Achieving
Success in the Intelligence
Age...............................................................193
From
the Industrial Age to the Information Age to the Intelligence Age........................193
The Need for Knowledge Development............................................................195
Business
Intelligence Process.................................................................196
Perpetual
Strategy Process....................................................................210
CHAPTER
10:Toward the 22nd Century............................................................217 APPENDIX
INDEX
收费标准: 复印费每页0.8元,外文资料含挂号邮寄费（请告知要复印的资料序号、起始页码、邮寄方式、若需要正式发票如何开具。） 联系电话（传真）：（010）68961820
联 系 人：戴侣红 E-mail: dailh@onet.com.cn
1.
前往路线
地 址：北京市海淀区车道沟十号院科技1号楼1415室
乘车路线：334、360、425、601、632、714、831、运通104、小五路公共汽车车道沟站下车路北
2．邮局汇款
地 址：北京2413信箱1分箱（100089） 戴侣红收
| 
