5、Perfectly Legal Competitor Intelligence How
to Get it, Use It and Profit from It
Douglas
Bernhardt
ABOUT THE BOOK
Competitive
Intelligence provides companies with a powerful strategic tool to help create,
build and sustain a competitive advantage. Perfectly Legal Competitor Intelligence
clearly explains how to use competitor intelligence to your best advantage and
how and where to get hold of it. It covers:
·The
full range of potential sources of information and collection techniques
·Ways
of protecting your own company's secrets
·Organisational
issues
·Competitive
benchmarking
·The
key role competitive intelligence plays in the strategic management process
·Examples of
competitor intelligence carried out by firms throughout Europe
This
book is an essential guide to finding out what your competitors can and will do. About
the Author
Douglas Bernhardt is a European-based consultant in competitive
intelligence. He works mainly with multinational firms in the computer, foods,
pharmaceuticals and telecommunications industries. His special areas of interest
are the development and use of competitive intelligence in large scale enterprises
and business strategy. He has studied Business Administration and Political
Science in Great Britain and the United States and has 20 years' management experience
in business development, international marketing and market research. He
is a member of the Society of Competitive Intelligence Professionals（Europe）,
The Strategic Planning Society and The Planning Forum. Contents
1
Why Competitive Intelligence.................................................................1
2
Intelligence and Competitive Strategy.......................................................25
3
Analysis and Interpretation.................................................................48
4
Competitive Benchmarking....................................................................73
5
The Packaging and Dissemination of Intelligence............................................101
6
Case Examples..............................................................................127
7
Organisation and Management................................................................144
8
The Collection and Processing of Intelligence..............................................171
9
Computers and Computer Software for Competitive Intelligence...............................189
10
Counterintelligence: Defending your Company's Secrets.....................................162 收费标准: 复印费每页0.8元,外文资料含挂号邮寄费（请告知要复印的资料序号、起始页码、邮寄方式、若需要正式发票如何开具。） 联系电话（传真）：（010）68961820
联 系 人：戴侣红 E-mail: dailh@onet.com.cn
1.
前往路线
地 址：北京市海淀区车道沟十号院科技1号楼1415室
乘车路线：334、360、425、601、632、714、831、运通104、小五路公共汽车车道沟站下车路北
2．邮局汇款
地 址：北京2413信箱1分箱（100089） 戴侣红收
| 
